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Lander Lands in Fred’s Stores

Revamped bath and body line now in over 600 locations nationwide.

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By: TOM BRANNA

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Lander – a personal care brand that has been on the consumer market shelves since 1920 – is back in action for 2009. Besides being bought by Grand Brands, LLC, a Grand Rapids, Michigan-based brand licensing company, its bath and body SKUS are now available in Fred’s Stores with over 600 locations throughout 15 states. “We are excited to announce the availability of the Lander brand in all Fred’s Stores,” stated Sue Hunt, president of Grand Brands. “Fr...

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